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Couples Resorts

Overview

Couples Resorts is a chain of luxury, all-inclusive, couples only resorts located in Jamaica. The team at Assembly Line Technologies have a long history with Couples Resorts, dating back to the launch of their original website under the Swept Away brand in the mid nineties. Throughout the lifespan of the project, our team members have implemented several industry-first technologies that have helped propel Couples Resorts ahead of the competition in media recognition, search engine rankings and brand awareness.

Couples E-Blast Campaign

Assembly Line Technologies sustained a 10% - 15% clickthrough rate while managing Couples' eBlast and drip marketing campaigns from 2005 to 2015.

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Couples resorts Map and 360 interface.

Couples Map & Panorama Interface

Couples Resorts has an extensive library of 360° photo assets of their various properties, but lacked an efficient and aesthetically... View Article

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Couples resorts message board.

Couples Resorts Message Board

The Assembly Line Technologies team in envisioned, implemented, customized and maintained the Couples Resorts message board from 2003 to 2015; catapulting the brand into social media a decade before the term even existed.

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Couples Website Redesign (2011)

In 2011, the Couples marketing collateral and website underwent a radical redesign. The Assembly Line Technologies team oversaw implementation of the new website design by coordinating with several other teams to bring the project to fruition.

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Couples Resorts 2013 Redesign made it the first of the competition to offer a fully responsive website.

Couples Website Redesign (2013)

In 2013, the Assembly Line Technologies team oversaw and actualized a ground up, fully responsive redesign of the Couples Resorts website. Assembly Line Technologies team members were responsible for creating live HTML mock-ups from scratch; translating 2D mock-ups into HTML; conceiving and building navigation and other interactive components, and much more.

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Couples Resorts Travel Agent Incentive platform.

Travel Agent Incentive System

Assembly Line Technologies was uniquely responsible for a complete rewrite of Couples Resorts’ Travel Agent Incentive system in 2015. The finished product presented travel agents with a vastly improved user experience whilst adding flexibility and simplifying the workflow for staff members behind the scenes.

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