Couples E-Blast Campaign

Assembly Line Technologies managed Couples’ eBlast and drip marketing campaigns from 2005 to 2015. The project consisted of creating and sending fully responsive marketing emails to several hundred thousand subscribers up to five times a month. Click through rates hovered between 10% and 15% per blast. In order to facilitate Couples’ workflow, Assembly Line Technologies developed a two column, fully responsive PHP based eblast template that allowed for rapid turn around time of markup that displayed as intended in all major mail clients.